The "China Online Audiovisual Development Research Report (2024)" shows that as of December 2023, the total number of short video accounts on the entire network has reached 1.55 billion, and the number of professional anchors has reached 15.08 million.

China's major short video platforms have an average daily short video update volume of nearly 80 million and more than 3.5 million daily live broadcasts. The huge number of practitioners and considerable market size have promoted online audio-visual to become an important force in the new productivity of the digital economy.