Due to the depreciation of the yen, Chinese tourists went to Japan in large numbers for shopping during the past Labor Day holiday, and many popular brand stores were sold out.

According to the Daily Economic News, compared with the early years when Chinese tourists bought back smart toilet seats and rice cookers from Japan, now big-name luxury goods, affordable cosmeceuticals, and seawater pearls have become the "three new souvenirs of Japan." During the May Day holiday, it is very common for styles to be sold out and long lines at the store door. Many tourists reported that “the most common phrase heard in the store is sold out.”

On China’s social media Xiaohongshu, there are 2.63 million notes sharing “Guidelines for shopping in Japan.” Some tourists also shared videos of queuing up to enter and check out the store. For example, a luxury store in Ginza, Tokyo, which opened at 11 o'clock, had a long queue at the door at 10:50.

According to the Mainichi Business News and data from the Japan Tourism Agency, in the first quarter of this year, the per capita consumption of Chinese tourists in Japan was 293,100 yen, ranking first among foreign tourists. In March alone, as many as 450,000 people from mainland China traveled to Japan.