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  • Category: Culture

The latest data from the State Administration of Cultural Heritage of China shows that Chinese museums received 1.29 billion visitors in 2023, a record high.

According to Xinhua News Agency, the 2024 "May 18 International Museum Day" China main venue event was held in Xi'an, Shaanxi. According to the latest data released by the State Administration of Cultural Heritage of China, Chinese museums will hold more than 40,000 exhibitions and more than 380,000 educational activities throughout 2023, and receive 1.29 billion visitors.

According to statistics, China will have 268 new registered museums in 2023, bringing the total number of museums nationwide to 6,833, ranking among the top in the world. The State Administration of Cultural Heritage of China also announced the addition of 123 national first-level museums, bringing the total number of national first-level museums to 327.

Chinese media have previously reported that "museum fever" continues to heat up and become a new craze in China's cultural tourism market in 2023, and visiting museums has repeatedly become the "top trend" during holidays. The reception data of many museums in China in 2023 also hit a record high, with the proportion of young visitors increasing significantly.

China Business News quoted Chinese cultural and tourism experts as saying that young people’s enthusiasm for museum tourism is not only a reflection of the advancement of national institutional reform, prominent policy dividends, and deep integration of culture and tourism, but more importantly, it reflects young people’s recognition and love for traditional culture. and the continuous improvement of cultural confidence.

In terms of how to continue the popularity of museums, Miao Bin, associate researcher at the Central Academy of Culture and Tourism Management, suggested that only by finding "small incisions" with vivid cultural elements can museum marketing be more able to attract young people's interests. For cultural relics The academic research and interpretation of the museum should be taught and displayed to young people in a way that they are willing to accept, and emphasis should be placed on increasing experiential and social museum visiting experiences.